On this episode we are joined by Ebenezer Samuel. Ebenezer is a trainer, a writer and the acting fitness director of Men’s Health USA. Eb and I obviously have a lot of professional parallels and it was great to really get into fitness in the media, the role of print media in the age of social media; the importance of long term thinking when we’re in a position to reshape culture and our thoughts on the nuance of sensational headlines and cover stories.